Markacy worked closely with Hobo’s CEO and marketing leadership on e-commerce growth initiatives, paid media marketing, email marketing, and content production to scale direct-to-consumer revenue.
HOBO
Iconic leather handbags .
Hobo continues to delight its customers through its expansive selection of premium leather handbags and accessories – sold through retail, wholesale and online channels. Markacy partnered with Hobo’s CEO and marketing leadership to drive e-commerce growth initiatives, paid media marketing strategy, and creative production to scale direct-to-consumer revenue.
What We Did
Paid Media Acquisition
Email Marketing
Website Development
Full-Funnel Testing
+10x
Increased Return on Ad Spend
+230%
Increased Email List Size YoY
+300%
Revenue Growth Over 24 Months
Paid Media Acquisition Strategy
Developed a paid acquisition strategy that strengthened campaign performance by optimizing prospecting audiences and creating new compelling narratives.
Email Marketing
Scaled email channel revenue through email capture tactics, campaign segmentation and a strategic email automation overhaul.
Website Development
Re-platformed company’s website to Shopify from Kibo in effort to create a more scalable architecture and implement conversion-centric best practices. Also helped the brand launch a digital wholesale Shopify website for their B2B business.
Full Funnel Testing
We implemented conversion rate best practices across acquisition, retention and referral strategies to drive overall e-commerce revenue growth.
