Our Blog Featuring CMO and executive marketing insights.
Advertising.
BLOG | ADVERTISINGInsights
2024’s AI & Privacy Trends: Navigating Digital Marketing
January 11, 2024
Two Announcements Promise to Shake Up Search in 2024 Marketers, hold on to your hats, 2024 is off to an interesting start, with a couple of key announcements foreshadowing a volatile year to come. While many of us were already planning to allocate investments to evergreen trends like video, content quality, creative testing and site …
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BLOG | ADVERTISING
How To Make Strategic Marketing Cuts That Don’t Sacrifice Growth
December 21, 2023
How To Make Strategic Marketing Cuts That Don’t Sacrifice Growth Given the dramatic change in economic fundamentals coming out of the Covid-19 pandemic, overall marketing spend is down for most brands. Higher interest rates and volatile consumer inflation in the media have increased economic concerns and kept VC/PE firms on the sidelines for most of …
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BLOG | ADVERTISING
The Future of Search: The War for Search Dominance
November 23, 2023
For over two decades, Google has dominated the search engine market – holding over 91% of the market share as of 2022. Its ability to analyze and understand user intent has allowed it to deliver the best possible results and refine the user experience, resulting in an expansion of the search landscape and serving as …
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Consulting.
Blog | ConsultingInsights
Tiger Woods | Build vs Partner
January 11, 2024
So Tiger and Nike’s decision to end their partnership wouldn’t normally prompt a note from me but there are actually some very intriguing business fundamentals to explore so I thought it was worth a post. Tiger recently announced he was ended his long-standing relationship with Nike (27 years) and would be wrapping up his recent contract …
Blog | Consulting
The Promise and Paranoia of AI: Transforming Our World and the High-Stakes Implications
November 3, 2023
By: Matt Crider – Strategy Director @ Markacy In an era marked by extraordinary innovation and boundless human potential, Artificial Intelligence (AI) has emerged as a pivotal force shaping our ever-evolving civilization. Its incredible capabilities have ignited a sense of promise and opened up new possibilities for transforming our world in ways previously only imagined. …
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Blog | Consulting
Top 10 E-Commerce Trends to Plan For in 2023
December 19, 2022
While we’ve all seen the shift happening, nothing catalyzed the world of e-commerce and e-commerce trends quite like the COVID-19 pandemic. Between social distancing keeping people home and stores closed, and manufacturers switching production from consumer goods to PPE, the world saw an unprecedented switch from in-person, physical shopping to online shopping across every industry. …
Creative.
Blog | Creative
The Creative Marketing Cocktail
May 23, 2021
For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies. As we’ve worked …
Advertising.
BLOG | ADVERTISING
How to Win on Facebook
April 22, 2020
Scale Your Ad Budgets Efficiently If you’re running a direct-to-consumer (DTC) brand, there’s no getting around it. Love it or hate it, Facebook needs to be part of your marketing-tactic arsenal. When done right, however, Facebook is one of the most cost-efficient ways to acquire new customers and tell your story to potential customers. It’s …
BLOG | ADVERTISING
Next Up: AI-Adaptive Facebook Ad Strategies
April 23, 2020
Scale Your Ad Budgets Efficiently If you’re running a direct-to-consumer (DTC) brand, there’s no getting around it. Love it or hate it, Facebook needs to be part of your marketing-tactic arsenal. When done right, however, Facebook is one of the most cost-efficient ways to acquire new customers and tell your story to potential customers. It’s …
BLOG | ADVERTISING
Will Facebook Performance Suffer in the Wake of iOS 14?
April 24, 2020
Big news from Apple this week as they begin releasing highly-anticipated iOS 14.5 updates. Labeled as a huge win for privacy advocates and consumers, many e-commerce brands and marketers have been bracing for months, fearing significant impacts to ad targeting & conversion. Among the loudest of Apple’s opposition, Facebook claims that changes could have an adverse impact …
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Consulting.
Blog | Consulting
Warby Parker: Customer Experience
September 17, 2019
The internet has been around since the early 1980s in its simplest form. The first eCommerce companies started popping up in the 90’s — including a few notable names like Amazon, eBay, PayPal, and Alibaba. Throughout the 1990s, 2000s and this current decade, technological advancements in supply chain, logistics, digital advertising have made direct-to-consumer operations possible for almost every industry selling shelf-stable products. …
Blog | Consulting
Black Swan: Coronavirus And Marketing Strategy
March 16, 2020
A black swan is a term famously coined by author and statistician Nassim Nicholas Taleb in his book The Black Swan: The Impact of the Highly Improbable, as a metaphorical event, positive or negative, that is deemed improbable yet causes massive consequences. Much like the financial crisis of 2008–2009, the recent COVID-19 coronavirus outbreak has rattled the world, seemingly out of no-where. …
Blog | Consulting
Holiday E-Commerce Playbook
October 26, 2020
For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, …
Creative.
Blog | Creative
The Creative Marketing Cocktail
May 23, 2021
For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies. As we’ve worked …
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