Helping CMOs tackle their biggest problems.
At Markacy, we pride ourselves on our ability to assist CMOs, CDOs and marketing leaders in addressing their most pressing challenges. Our team of seasoned marketing experts offers customized solutions, leveraging proprietary analytics and decades of industry experience.
Marketing Transformation
We help CMO’s identify gaps from leading practice across their people, processes, technology and data. We then help brands implement marketing transformation roadmaps across priority focus areas that lead to the marketing function being better connected to the P&L and the overall company growth strategy.
Direct-To-Consumer Strategy
Helping brands stand-up and optimize their direct to consumer programs across their website and marketplaces to ensure scale and profitability.
CRM Strategy & Management
Helping brands optimize how they capture and curate customer relationships, communications (email, sms, push) and first/zero party data across the sales cycle.
Customer Data & Analytics
Helping brands better manage, analyze and use customer data to drive marketing program efficiency across acquisition and retention.
Retention & Loyalty Strategy
We work with brands to create data driven customer experiences across their website, CRM platforms and marketing channels that optimize retention, personalization and help curate your top customers.
eCommerce Engineering
We help brands optimize their website engineering function by taking a data and financially driven lens to ensure the funnel is driving financial metrics, is converting sales efficiently and is effectively capturing first/zero party customer data.
Search Engine Optimization
Markacy takes a comprehensive approach to helping brands increase domain authority, organic traffic and revenue contribution from organic search. We help brands understand and implement technical optimizations to their website that drive immediate SEO value and visibility, as well as help brands create longer-term content strategies to capitalize on keyword and semantic opportunities.
Media & Marketing Effectiveness Audits
Helping brands better understand omni-channel attribution and investment performance to improve media mix and its alignment to P&L results.
Tailored strategies for specific business objectives.
Helping PE/VC firms with portfolio optimization.
Our team comprises professionals with diverse backgrounds in finance, deals consulting, and marketing. This unique combination of expertise enables us to provide exceptional support to our Private Equity and Venture Capital partners across the entire deal lifecycle.
+ Portfolio Growth Strategy, Optimization & Testing
+ Marketing & DTC Due Diligence
+ Financial Baselining (MER, CAC, Customer LTV)
+ Financial Forecasting
+ Portfolio Digital Growth Strategy
+ Venture & Fundraising Presentation Support
Let’s Talk Shop.
If you have a marketing need, we would love to see how we can help.
Partnerships & General Inquiries: info@markacy.com
