Markacy partnered with Tamara Mellon to accelerate the brand’s growth following its Series C funding by optimizing existing paid media channels and expanding into new acquisition channels to diversify its media mix.
Tamara Mellon
Luxury footwear brand.
Tamara Mellon is redefining the luxury footwear experience by creating shoes that age beautifully and arrive directly at customers’ doors. The brand challenges traditional retail conventions by eliminating the six-times retail markup, operating a direct-to-consumer model, and launching monthly product drops outside the traditional fashion calendar. Markacy partnered with Tamara Mellon following its Series C funding to accelerate growth by optimizing existing paid media channels and expanding into new acquisition channels to diversify its media mix.
What We Did
Paid Media Acquisition Strategy
Creative Advisory & Testing
CRM (Email & SMS) Strategy
Conversion Rate Optimization
+77%
Increase in CVR
+162%
Increase in ROAS
+77%
Increase in Weekly Revenue
Paid Media Acquisition Strategy
Markacy partnered with Tamara Mellon to implement a cross-channel paid media strategy focused on technical campaign optimization and creative testing. These initiatives drove sustained efficiency gains and generated a 77% increase in weekly paid media revenue within the first four months of the engagement.
Paid Search
Markacy worked closely with Tamara Mellon’s leadership team to develop a diversified paid search strategy. This included expanding non-brand keyword coverage, tailoring ad copy to key search themes, and segmenting Shopping campaigns to prioritize high-value products. We also expanded Discovery campaigns across remarketing and prospecting audiences, driving significant month-over-month improvements, including a 77% increase in CVR, 76% growth in revenue, a 162% increase in ROAS, and a 32% increase in orders.
