Markacy partnered with Oars + Alps to support e-commerce optimizations, implement a growth methodology and scale revenue across paid and organic channels.
Oars + Alps
Natural skincare with powerful results.
Oars + Alps is a disruptive consumer brand focused on providing premium skincare products that deliver powerful results. Markacy partnered with Oars + Alps to implement a growth methodology and scale revenue across paid and organic channels. Markacy performed ongoing analysis of customer and product funnels as part of ongoing growth experiments to identify factors correlated with growth.
What We Did
What We Did
Growth & Marketing Strategy
Conversion Rate Optimization
Email Marketing Strategy
+59x
Increased Return on Ad Spend
+95%
Increase in MER
+22%
Increase in Topline Revenue YoY
Paid Media Acquisition Strategy
Developed cross-platform marketing strategy, stood up new acquisition & remarketing platforms, and optimized core paid channel metrics including ROAS, CAC & AOV.
Growth & Marketing Strategy
Our team led ongoing growth experiments – backed by empirical data – that were focused on optimizing customer and product funnels. We identified factors correlated with growth to deliver sustainable revenue lift. Our initial efforts improved online conversion by 45% and AOV by 27%.
Conversion Rate Optimization
Implemented an on-site CRO strategy to minimize intra-funnel friction & abandonment, increase cross-channel conversion & maximize AOV.
Email Marketing Strategy
Reviewed and audited all automation flows to map out a holistic email marketing strategy across the customer lifecycle.
