Maxbone - Markacy

Maxbone

Markacy partnered with Maxbone in Q4, 2021 to implement a full-funnel marketing strategy across paid media, CRM (Email/SMS) and website conversion rate optimization.

Pet essentials,modernized.

Markacy partnered with Maxbone in Q4, 2021 to implement a full-funnel marketing strategy across paid media, CRM (Email/SMS) and website conversion rate optimization. We restructured Maxbone’s Homepage, PLP and PDP’s which resulted in 30% higher CVR on-site. Markacy also managed all Maxbones paid media buying on Meta and Google as well as managed CRM (Email/SMS) automation flow strategy and campaign sends on Klaviyo to maximize overall sales and acquisition aligned to monthly revenue goals. Markacy also supported content production to ensure Maxbone had the right content to drive sales on the direct-response channels they were spending on.

What We Did

Paid Media Acquisition Strategy

Email/SMS Strategy & Management

Website Conversion Rate Optimization

Creative Advisory & Support

Financial Forecast & Media Mix Modeling

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Restructured Maxbone's Homepage, PLP and PDP’s which resulted in 30% higher CVR

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Achieved Maxbone's highest sales month ever in November 2021

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Supported Maxbone in getting acquired by Wag! in 2023