Markacy partnered with KJUS to optimize its campaign structure and diversify its media portfolio by expanding into new acquisition channels, resulting in a 134% increase in total site revenue.
KJUS
Luxury golf & ski apparel brand.
KJUS designs premium performance sportswear engineered to help athletes reach the top of their game.
Designed for active lifestyles, KJUS combines freedom of movement with exceptional comfort. Markacy partnered with KJUS in January 2021 to help scale its digital acquisition strategy.
Designed for active lifestyles, KJUS combines freedom of movement with exceptional comfort. Markacy partnered with KJUS in January 2021 to help scale its digital acquisition strategy.
What We Did
Paid Media Acquisition Strategy
Creative Advisory & Production
Financial & Media Modeling
+134%
Increase in YoY Total Site Revenue
+157%
Increase in YoY Paid Search Revenue
+36%
Media CVR Improvement
Creative Advisory & Production
Markacy worked closely with KJUS U.S.'s Creative Director to develop seasonal ski and golf campaign creative that improved ROAS and MER performance. We aligned creative investments with the marketing calendar and data-driven insights to maximize platform-specific performance. We also developed a streamlined campaign structure that customized creative by gender and product category, allowing budget to flow toward the highest-performing audiences.
Paid Media Acquisition Strategy
Markacy partnered with KJUS to optimize its paid media strategy across Facebook, Google, and Bing. We also identified and launched new acquisition channels that aligned with marketing efficiency guardrails, helping the brand reach new audiences and achieve sustainable long-term growth.
