Markacy partnered with FEED Projects as their Agency Of Record since 2022 to help them restructure their direct-to-consumer business to be more profitable. Markacy helped FEED design a new website layout and migrate to Shopify 2.0 which enabled a much faster website experience, and better control for their merchandising team. Markacy also managed all of FEED’s paid media channels across Meta and Google and advised on Klaviyo CRM program best practices. Markacy actively manages and supports Meta and Google with best-practice campaign structures, progressive optimizations, and creative & copy testing. We are also very involved in financial planning and scenario modeling with FEED leadership to achieve inventory and revenue objectives by month and quarter.