Carpe is a fast growing DTC e-commerce brand that created a full line of antiperspirant products. Markacy partnered closely with Carpe’s leadership team to drive strategic lifecycle marketing initiatives.
Carpe
Dermatologist-recommended antiperspirants.
Carpe is a fast growing DTC e-commerce brand that created a full line of antiperspirant products.
Markacy partnered closely with Carpe’s leadership team to drive strategic lifecycle marketing initiatives.
What We Did
Email Marketing Strategy
SMS Management
Data & Analytics
Lifecycle Marketing
+75%
Increase in Email Channel Revenue
+137%
Increase in New SMS Channel Transactions QoQ.
+300%
Revenue Growth in 2 Years.
Email Marketing Strategy
Increased email channel revenue by 75% through a robust email automation flow strategy and campaign cadence. Defined audience testing opportunities and increased account circulation to drive new revenue.
Lifecycle Marketing
Engaged customers throughout their buying journey and leveraged both email marketing and SMS to attract, convert, and retain long-term customers. Implemented advanced segmentation measures to communicate to customer cohorts based on their behavior which increased overall engagement & conversion.
SMS Marketing Strategy
Integrated SMS marketing as a core revenue stream by aligning our email channel cadence to our SMS platform. This enabled us to better reach a new audience of customers as SMS was a preferred channel for certain cohorts.
