We partnered with Droplette to help support the brand’s launch in November 2020 into 2021 with a key focus on revenue growth, customer acquisition and standing up foundational direct-to-consumer infrastructure like Shopify and Klaviyo.
Droplette
The world’s first smart skincare device .
Droplette deeply delivers ingredients with a powerful, yet gentle micro-mist that can cross the skin barrier. We partnered with Droplette to help support the brand’s launch in November 2020 into 2021 with a key focus on revenue growth, customer acquisition and standing up foundational direct-to-consumer infrastructure like Shopify and Klaviyo.
What We Did
Paid Media Acquisition Strategy
CRM Advisory & Execution
CRO Strategy
Financial & Media Modeling
+1500%
Increase In Monthly Email Revenue Over 9 Months
+1700%
Increase In Monthly Email List Growth Over 9 Months
+1.2m
Monthly Recurring Revenue In 11 Months
Paid Media Acquisition Strategy
Our team partnered with Droplette to support the brand’s initial Paid Media launch in November 2020. With a key focus on revenue growth and customer acquisition, our team developed a strategy focused on core media channels. On Meta, we focused efforts on audience testing, developing ad creatives, as well as lead promotional testing and white-label advertising. On Google, we ensured coverage on all branded terms, built a go-to-market non-brand keyword strategy and leveraged shopping, display and discovery campaigns. We ultimately helped to increase media conversion rates up 115% from Q1 to Q2 and brought CAC down 13%.
CRM Advisory & Execution
We advised Droplette to get on Klaviyo and stand up a leading practice CRM program across email and SMS. We built out and implement the initial automation strategy across welcome, browse, abandoned, post purchase, win-back, subscription and in-active users. Through increasing campaign segmentation and our cadence, as well as rapidly scaling the email list, we were able to dramatically increase emails contribution to overall revenue from 10-20%.
CRO Strategy
We remedied current gaps to CRO best practice to minimize friction and increase conversion of high-intent consumers. We improved the checkout process and high abandonment rate on Product Display Pages (PDPs) while improving overall site speed & performance. This on-site CRO strategy minimized intra-funnel friction and cart abandonment – which ultimately increased on-site conversion rate by 40%.
