Award-winning, financially-driven marketing firm.
Helping brands turn marketing into a profit center.
Each business requires a bespoke marketing measurement strategy.
Turn your marketing function into a profit center.
Our Finance Based Marketing approach helps brands better connect acquisition, retention, creative and other marketing efforts to P&L objectives.
Financial Alignment
We understand our clients’ financial forecasts and core KPIs to better manage marketing’s contribution to the P&L.
Creative Testing
Omni-Channel Expertise
Incrementality Testing
We are experts in Performance Marketing, Media and Measurement.
We are experts in Performance Marketing.
Managed Services
We help our clients across 3 core areas of expertise.
Optimize and measure paid, earned, and owned media across all major channels and platforms.
- Paid Social
- Paid Search
- Marketplaces
- Linear TV and CTV
- Email & CRM
- Retail Media
- Out-Of-HOme
Industry leading creative and design services.
- Ad Creation
- Copywriting
- Graphic Design
- Video and
- Production.
- UX/UI Design
- Landing Page Design/Testing
Unlock performance through analytics, technology and product expertise
- Dashboarding
- Advanced Measurement
- CRO & AB Testing
- Funnel Analysis
- Customer File Analytics
- Web Development
Deals & Diligence
Deal services tailored to Private Equity & Venture Capital firms investing in consumer.
- Sourcing Research
- Marketing Diligence
- Growth Kickstart
- Portfolio Company Advisory Services
- Agency in-housing
- Post Deal Optimization
- Outsourced CMO
Consulting
Helping the marketing C suite tackle their most pressing digital issues.
- AI Marketing Optimization
- Incrementality Testing
- Marketing Mix Modeling
- Customer Funnel Optimization
- Marketing ROI Assessment
- Customer Data & Analytics
“It’s refreshing working with an agency like Markacy that understands Finance. They go in-depth on financial modeling and bridging the gap between our revenue goals and media and marketing investments.”
– Bryant Knight
(COO, MALBON)
“What stood out to us about Markacy was their finance-first, strategic approach. It was clear they would be a partner to help us connect marketing investments back to our P&L objectives, and think not only about the tactics, but also help us outline a holistic direct-to-consumer strategy”
– Sylvia Bronson
(CMO, SCHEID VINEYARDS)
“I consider Markacy part of my leadership team vs. the dozens of other marketing vendors I have worked with over the years. I feel like they are truly invested in my business and I appreciate their ability to push growth across both our direct-to-consumer and wholesale business. They have proven to me that they can drive substantial revenue growth for my brand and I am excited about the journey forward with them.”
– David Brewer
(CEO, HOBO)
“It’s been a pleasure to work with Markacy. They are responsive and reliable, structuring our collaboration around covering important foundational issues while pushing the needle in new ideas for content to drive traffic and revenue”
– Abby Wakefield
(Head of DTC, KJUS)
“Markacy has provided exceptional support in boosting our conversion rate, leading to more revenue for the brand, as well as supporting critical functions, such as email marketing. If you’re looking to scale your business, Markacy’s integrated marketing approach is a tremendous asset.”
– Gertrude Allen
(CEO, PetPlate)
Meet some of our team.
MANAGING PARTNER
Tucker Matheson
President & COO
Ryan Mason
VP, Advertising
Chris Rigas
Sr. Designer, Creative
Bari Schwartz
Managing Partner
Chris Jones
Strategy Director
Matt Crider
We are thought leaders.
FAQ.
Markacy is a boutique marketing consulting firm that helps businesses optimize growth investments to achieve sustained performance. By integrating strategy, execution, and measurement, Markacy delivers end-to-end expertise across all major marketing channels. Markacy core offerings are:
1. Managed Services – Our core media agency business — we bring expertise across media buying/optimization, measurement, and digital growth marketing. We are experts in all Digital, Social, Traditional, and Emerging marketing channels.
2. Consulting – We partner with leading businesses to drive initiatives along the CMO/CCO agenda, including strategy and organizational consulting, ROI measurement and modeling, and AI optimization.
3. Deals & Diligence – We partner with Private Equity sponsors to assess and accelerate value creation across the deal cycle. Our marketing diligence work uncovers CAC:LTV opportunities, benchmark to competitors, and rigorously tests whether a target’s growth engine is scalable, efficient, and defensible.
Backed by a deep bench of industry experts and proprietary tools, Markacy partners with leadership teams to connect marketing decisions directly to financial outcomes.
Our team is made up of senior experts from agency, strategy consulting, and brand-side roles. We bring our collective experience in a high-touch boutique model aimed at driving financial results.
Financial Alignment – We help our clients connect marketing budgets to tangible P&L results. With the CFO and CMO relationship more important than ever, we work closely to understand P&L drivers, build believable forecasts, and optimize growth investments.
Measurement & Incrementality – Our capabilities include Media mix modeling, Incrementality-testing, omni-channel measurement and creative testing strategy. We look past vanity metrics and help businesses connect media to real financial results.
Creative Testing – We bring market-leading processes, tech and AI to help brands scale and measure creative testing across all of their omni-channel paid media investments.
We lead with value-based pricing, which means we always aim to align pricing with clients budgets, desired scope, and results. We typically align on a fixed fee scope with a performance bonus tied to client outcomes. This helps ensure client scope is achieved, while having a strategic eye towards client financial objectives. For media management arrangements, we can price based on a percentage of spend where necessary.
In response to our client’s needs, we have built a proprietary analytics platform. This highly secure, cloud-baused data lake enables automated dashboard reporting, consolidated platform analytics, and the ability to look at customer acquisition and retention data in seconds. We use it to complement any existing tech stack to drive alignment for marketing channel performance and other core business metrics.
Please use our contact form to provide details of the services you are looking for or reach out to info@markacy.com and we will reach back out to asap to schedule a call.
Let’s Talk Shop.
If you have a marketing need, we would love to see how we can help.
Partnerships & General Inquiries:
